hi.
We're Nacho Industries.
We give ambitious brands and complex organizations the power to achieve a more brilliant future.
Research. Innovation. Strategy.
We’re here for the brands who play the long game. The leaders who understand that people are more than data points, and that good instincts (coupled with good data) can make magic happen in the world.
We’re not Luddites. AI is cool. We just think real people are cooler. We’re curious enough to explore new ways of finding answers, but we know we’re working to move real people to action in a real, dynamic world.
We’re category-agnostic by design. We’ve spent years working in complex, highly-regulated markets. So we’re just as comfortable sifting through your S1s as we are defining the right way to talk about chips made of chicken breasts.
What We Do
Research & Insights
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Segmentation Studies
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Target Personas
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Custom Surveys
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Focus Groups
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Ethnographies
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Expert & Thought Leader Interviews
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Product Concept Testing
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Creative Testing
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Cultural Research
Innovation
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Product-Market Fit Analysis
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Market Sizing
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New Product Development
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Product Concept Testing
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Brand & Product Naming
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Brand & Product Architecture
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Workshops
Strategy
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Brand Positioning & Verbal Identity
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Brand Transformations & Acquisitions
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Creative and Campaign Strategy
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Marketing Plan Development
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Cross-Agency Workshops
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Messaging & Communications Strategy
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Brand Therapy
Think about hiring us if...
You need to understand your target as people, not just datapoints.
Your leadership team can't agree on a strategy.
Your internal agency team needs senior strategic leadership (or has a tough new brief).
You wish your insights partners would tell you what to do with all that data.
You're bored with the same old research outputs.
You need to bring marketing and sales together to build a cohesive program.
You're not sure it needs to be this complicated.
You want to catalyze new thinking and innovation.
You need to find a powerful way to position your product in a changing market.
We get to work with some pretty special brands.

Our research defined their highest-value rider and prepared the organization to grow the customer base with the highest lifetime value potential.

We defined the brand strategy, developed the name, and drafted the launch plan for this innovative healthcare marketplace.

We've conducted product pricing optimization and packaging refinement research for the world's best smelling sunscreen.
What Our Clients Say About Us
"I have worked with Nacho Industries over several years and they are my most-preferred research vendor to work with. What I appreciate most about working with them is the true partnership approach they take. It allows for deep understanding on both sides, and you end up with high quality results. That partnership also means that they are able to provide ACTUAL insights and impactful suggestions - not just summarized results. They stand behind their work and go above and beyond to make sure that you have and understand all of the data you need from the project. I cannot recommend them enough."
Stacey S. - Market Research Manager
"I've been working with Nacho Industries for several years now, and they've become a go-to partner for our market research needs. Our company is often looking to understand fairly niche audiences, which can be challenging to reach. Jake and his team have been crucial in helping us strategize and determine creative approaches to get the learnings we need. We've collaborated on a range of projects, with work including qualitative interviews, focus groups, surveys, and more. What sets Nacho industries apart isn't just their ability to execute, but how strategically they think about the work. Jake and his team consistently help us take a step back and ask the right questions before we get started, making the research more actionable in the end. The insights we've gotten from our work together have genuinely shaped how we think about our customers. Plus they're a pleasure to work with."
Alex H. - Sr. Product Marketing Manager
"We first met when Jake was a senior marketing agency client and I was an exec at a qualitative/branding research provider. We have both since gone on to found our own research firms, and have worked together for many years as collaborators on projects of all types: large and small, international and domestic. Jake and Kristina have the experience to go far beyond cookie-cutter research to get to actionable recommendations. You won't go wrong calling Nacho Industries."
Brian M. - Founder
Get in Touch
Let's talk. Seriously. We would love to. Find a time that works for you on our calendar, or email us to set up a time. Or go ahead and cold call like it's 1995.
jake@nachoindustries.com
267-978-1640
Kristina Baldridge
kristina@nachoindustries.com
914-588-1740













